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Explain brand marketing for strategic consulting in the consumer goods industry

Corporate culture, or corporate culture (Organizational Culture), is an organization's unique cultural image composed of its values, beliefs, rituals, symbols, and ways of doing things. Staff culture, also known as corporate staff culture, is a cultural form corresponding to corporate culture. Staff culture is staff-oriented, a quality culture, and corporate culture is enterprise-oriented and a management culture.
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Corporate culture is the spiritual wealth and material form created by an enterprise in its production, operation, and management activities under certain conditions. It includes cultural concepts, values, corporate spirit, ethics, codes of conduct, historical traditions, corporate systems, cultural environments, and corporate products. Values are at the core of corporate culture.

Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich content, and its core is the spirit and values of the enterprise. The values here do not refer to the various cultural phenomena in corporate management, but the values held by the company or its employees in operating activities.

The enterprise environment refers to the nature of the enterprise, the business direction of the enterprise, the external environment, the social image of the enterprise, and the connection with the outside world. It often determines the behavior of a business. Values refer to the consensus among members of an enterprise about the good or bad, good and evil, right and wrong, and whether it is worth emulating. Values are at the core of corporate culture, and unified values enable members within a company to have a uniform standard when judging their own behavior, and use this to determine their own behavior.

Heroes refer to the core of corporate culture or the personalization of corporate culture. Its role is to serve as a living template for other employees in the enterprise to provide role models for learning. It plays a very important role in the formation and strengthening of corporate culture. . Cultural rituals refer to various commendations, rewards, parties, and entertainment activities in the enterprise. It can dramatize and visualize certain things that happen in the enterprise to vividly publicize and reflect the company's values and make people These vivid and lively activities come to understand the connotation of corporate culture and make corporate culture “learning in fun”.

Cultural networks refer to informal channels of information transmission, mainly to disseminate cultural information. It is composed of some kind of informal organization and crowd, and the information it sends can often reflect the wishes and mentality of employees. The essence of corporate culture is derived from the strict implementation of the corporate system. Institutional coercion or incentives eventually cause a group to have a certain behavior consciousness, and this group's behavior consciousness constitutes the corporate culture. The essence of corporate culture is profoundly verified in Dongtang Ce's "One Word Explanation of Corporate Culture", which also details the mechanism of corporate culture.

Produce corporate leaders to apply the function of "cultural changers" to enterprises to solve problems in modern enterprise management, and then there is corporate culture. Both business management theory and corporate culture management theory pursue efficiency. However, the former regards people as objects for the pursuit of efficiency, and the latter applies the concept of culture to enterprises consciously in pursuit of efficiency, and regards the rich and creative people as the center of management theory. This guiding ideology is reflected in business management, and there are various concepts that people call corporate culture. Understand that starting from the reality of corporate culture, conduct in-depth investigations and studies to grasp the essential relationship between various phenomena of corporate culture. Based on practical experience, from perceptual knowledge to rational knowledge, scientific generalization and conclusion are made.

One. Corporate culture can inspire employees' sense of mission. No matter what enterprise has its responsibility and mission, the sense of corporate mission is the goal and direction of the work of all employees, and the source of power for the continuous development or progress of the enterprise.

two. Corporate culture can unite employees' sense of belonging. The role of corporate culture is to allow a group of people from different places to pursue the same dream through the refinement and dissemination of corporate values.

three. Corporate culture can strengthen employees' sense of responsibility. Companies must publicize the importance of employee responsibility through a large amount of information and documents. Managers must instill the sense of responsibility, crisis and teamwork among all employees, and let everyone clearly understand that the company is a common enterprise for all employees.

four. Corporate culture can give employees a sense of honor. Everyone must make more contributions, more achievements, and more honor in their own jobs and fields.

Fives. Corporate culture can achieve employees' sense of achievement. The prosperity of an enterprise is related to the survival of each company's employees. When the enterprise is prosperous, the employees will be proud and will work harder and more aggressively. The higher the glory, the greater the sense of achievement and the more obvious.

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